Tag Heuer

Fangio F1 Tag Heuer Chronograph Limited Edition Launch Event

Tag Heuer Argentina called us to create and produce a relaxed and original event that combines technology and esthetics to present for 100 exclusive guests (celebrities and press from the fashion world), the limited edition crhonograph desinged and engineered from the argentine star of motor sport.
The place that we chose was the private showroom of Mercedes benz building Argentina. We mounted an informal coktail with a surprise element.
¿Speak about Fangio without the “Flecha de Plata in the room? (silver arrow)
We coordinated logistics and transportation to bring from Balcarce the original replica famous F1 car to frame the event and expressing the guests the ” WOW FACTOR” that allowed the brand to launch the chronograph and then became a bestseller .


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